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Our Story

1973

Lotto Sport Italia is born in 1973 in the footwear district of Montebelluna, Italy. The sports footwear brand first launched with tennis shoes, later followed by basketball, volleyball, track and field and lastly, soccer.

Lotto Headquarters
Lotto Headquarters
1970-80

During the ‘70s, with its aggressive and proactive commitment to innovation and relentless pursuit of excellence, Lotto establishes itself as a leader in the sporting goods industry and the sporting world.

World-renowned tennis players John Newcombe and Tonino Zugarelli are both wearing Lotto on their feet as they win big in front of the world.

John Newcombe
Tonino Zugarelli
John Newcombe
Tonino Zugarelli
1980

Early ‘80s, Lotto produces its first pair of soccer shoes. Lotto grows exponentially during the decade, as the brand reaches over 60 countries around the world.

The ‘80s see Lotto sponsor high level athletes from Dino Zoff, the star goalkeeper and captain of the World Cup winning Italian team, to Ruud Gullit, captain of the 1988 Dutch National Team.

The collaboration with top world-renowned tennis athletes continues with Thomas Muster and Josè Luis Clerc.

Dino Zoff
Ruud Gullit
Dino Zoff
Ruud Gullit
1990

In the ‘90s, Lotto begins to leave its mark on the soccer world. In 1994, together with A.C. Milan, Lotto wins the European and Italian soccer championships. In 1998, Lotto earns third place with the Croatian national team in the World Cup in France. Lotto is also sponsor of Napoli and the Dutch National team during the ‘90’s.

Thomas Muster
Thomas Muster
2000

Cafu, the Brazilian defender, leads his team to victory at the 2002 World Cup in South Korea/Japan wearing Lotto footwear. Lotto also sponsors top clubs like Juventus in Italy and Andriy Shevchenko won the 2003 UEFA Champions League and the 2004 Fifa Ballon d’Or.

July 9th, 2006 Luca Toni, Simone Perrotta and Mauro Camoranesi are wearing Lotto Zero Evolution when Italy wins the World Cup for the 4th time.

During the 2006 World Cup in Germany, Lotto launches the world’s first laceless soccer shoe: Lotto Zero Gravity.

Cafu
World Cup 2006
Cafu
World Cup 2006
2010

2010, Joan Capdevila, wearing his customized “Lotto Fuerzapura” model shoe, wins the World Cup with the Spanish National team in South Africa.

In tennis, Lotto-sponsored Francesca Schiavone becomes the first Italian woman to ever win the Roland Garros. Three years later, Lotto athlete/partner Marian Bartoli conquers Wimbledon, the most famous grass court title.

J. Capdevila
L. Toni
F. Schiavone
J. Capdevila
L. Toni
F. Schiavone
Today

Lotto continues to partner with some of the best talents in the world, including tennis players Matteo Berrettini and Elise Mertens, and soccer players Aurora Galli, Manuel Lazzari, and Luca Ercolani.

The evolution of sport trends is leading the company to the world of fashion lifestyle. The heritage and the history of Lotto’s iconic Lozenge inspires designers and fashion brands from around the world to design special capsule collections.

Lotto is featured on fashion catwalks in Milan with designer Damir Doma, streetwear brand Numero00, and in some of the trendiest stores around the globe such as Gaelle Paris, TPN, and People of Shibuya.

E. Mertens
A. Galli
E. Mertens
A. Galli

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