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LOTTO LANDSCAPE

3 Pillars of the Lotto Brand

ITALIAN

A key differentiator for our brand. Italy is seen as one of the epicenters of global football in particular. As a nation it is also synonymous with quality manufacturing of shoes and fashion. Italian flair!

HERITAGE

We have been here for decades. This is not a recent start up. This is a brand that has been developing the best in sports for the most demanding markets for over 50 years.

PERFORMANCE

We develop products and solutions that make people believe in themselves and their abilities. These are performance grade products. They are for players that hunger to bring out their best.

LOTTO LOGO
IDENTITY

Inspiration and origin of the symbol.

HISTORY OF THE LOGO

Today

2004

1999

1977

1973

Our Story

1970s

In June 1973, Lotto made it debut as a sports footwear manufacturer founded by the Caberlotto brothers, after selling the Caber ski boot brand to Spalding

THE FIRST
TENNIS PRODUCT

Lotto establishes itself as the leading tennis footwear brand

Leather Upper

Colored Detail

Box Sole

John
Newcombe

Lotto joins forces with world-class athlete John Newcombe, heralding a remarkable era in sports where product synergizes with icons.

Innovation

Lotto continues to innovate the tennis shoe by introducing EVA inserts, popularized by Argentine tennis star Jose Luis Clerc.

Quality meets
comfort

Lotto further evolves the tennis shoe by introducing the Competition – a revolutionary, light, flexible and cushioned shoe by Marc Saddler, an innovative and disruptive designer.

1980s

CATEGORY EXPANSION

The introduction of Lotto performance sportswear opens the door to new opportunities within the sports industry inclusive of Volleyball, Basketball, and Track & Field.

Aerobic Shoes

Lotto partners with Jacky Sorensren, the American founder of the aerobic exercise craze, to launch the signature “Jacki” aerobic shoe.

Fashion Launch

Lotto launches activewear to coordinate with its footwear which later will become a category driver for the brand.

LOTTO ENTERS
THE SOCCER
MARKET

Lotto debuts the Stadio OG soccer boot which later evolves with a plastic shell construction.

LOTTO’S
PRESENCE
IN THE
SOCCER
WORLD
GROWS

Dino Zoff

1982 World Cup Champion, Dino Zoff, captain of the Italian national team.

Ruud Gullit

Dutch football star, Ruud Gullit is widely regarded as one of the greatest players of all time.

1990s

TENNIS CHAMPIONS IN THE 90’S

▼ Boris Becker

▲ Martina Navratilova

LOTTO STADIO

The highly popular Stadio boot makes its first appearance at the World Cup in 1990. The now iconic green reflective logo debuts

Ciriano Zanon

The Lotto fashion apparel category continues to grow under the creative direction of Ciriano Zanon, who collaborated with the brand for more than 15 years.

LOTTO
PERFORMANCE
STYLE

The impact of Ciriano Zanon’s creative direction, as exemplified by the Lotto athletes of the 1990’s

2000s

LOTTO ZHERO GRAVITY

Lotto was well ahead of the game back in 2006 with the Zhero Gravity silo – the world’s first laceless soccer boot

LOTTO
LEGGENDA

Lotto launches Leggenda, in collaboration with world-renowned footballer Luca Toni, a cross-category brand extension dedicated to fashion lovers who enjoy an innovative and contemporary lifestyle

2010s

MIRAGE
LAUNCH

A light and flexible tennis shoe, the MIRAGE was designed with SYNPULSE technology for fast players with a need for reactivity

RUNNING
SHOE
DEBUT

The VOLATA, the first running shoe created by Lotto, capitalized on the SYNPULSE energy return technology

RAPTOR
LAUNCH

Designed for endurance players, the RAPTOR provides cushioning, stability, and fatigue reduction with SYNPULSE technology

2020s

CELEBRATING 50 ANNIVERSARY

3 GLOBAL EXCLUSIVE DROPS

1

STADIO OG GOLD 50YRS

2

STADIO OG 50 ICONS

3

ZHERO GRAVITY OG 50YRS

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