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An energetic animation introducing the Lotto Mondiale, a tiered, holographic coin designed for the 2026 World Cup. The video features a countdown of the 19 host cities and 48 teams across the USA, Mexico, and Canada, showing the translucent, diamond-etched rings of the coin spinning over a minimalist soccer pitch before concluding with the iconic red Lotto logo.

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Pitch side

Loradana Paletta on a bench
Loradana Paletta
Rudd Gullit #LEGENDSBEGINWITHLOTTO
Rudd Gullit #LEGENDSBEGINWITHLOTTO
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Slide image

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LEGENDS BEGIN WITH LOTTO

Introducing the MONDIALE — a symbol born from Lotto's iconic Lozenge. Each ring represents 16 host cities across three nations — USA, Mexico, and Canada — united by the beautiful game and 48 teams set to compete on the world's biggest stage.

One mark.

Three nations.

Sixteen cities.

#BetterThanYourBest #LottoSportUS

Legends slide image
Legends slide image

DINO ZOFF

Dino Zoff's 1982 World Cup triumph stands as one of football's defining moments – the veteran captain – lifting the trophy as Italy's oldest and most composed champion. A moment that cemented both his legacy and Lotto's place in the history of the beautiful game.

DINO ZOFF

RUUD GULLIT

Ruud Gullit’s brilliance with AC Milan cemented his status as a true icon of the game – a force of power, style, and precision that defined a generation. Wearing Lotto, he embodied the boldness and creativity that transformed football and helped shape the brand’s legacy on the world stage.

RUUD GULLIT

CAFÚ

Cafú’s moment of triumph in 2002 remains one of football’s most unforgettable images – the Brazilian captain, wearing Lotto, lifting the World Cup high in Yokohama. The only player to appear in three consecutive World Cup finals, Cafu embodied endurance, excellence, and the unstoppable spirit that defines Lotto legends.

CAFÚ

PAOLO MALDINI

Paolo Maldini – a true icon of AC Milan and world football. Wearing Lotto, he lifted countless trophies with unmatched composure and class, his name forever etched in the history of the game and in the story of Lotto’s greatest legends.

PAOLO MALDINI

#LEGENDSBEGINWITHLOTTO

Lotto 2026